Communications for Artists

In the Artist Lab course Communications for Artists, participants will learn how to articulate your artistic identity clearly so the right people connect with your work. A strong, authentic identity (or brand) helps attract opportunities, grow audiences, and sustain a creative career. Through a series of modules, participants will learn how to communicate effectively on portfolio websites, social media, and in interviews. The course will also cover how to network, how to pitch events to press outlets, and how to keep your digital identity secure.

Course Sections

This course consists of seven modules through which you can move at your own pace.

Modules:

1. Marketing Basics for Artists
2. Websites for Artists
3. PR Basics for Artists
4. Networking for Artists
5. Public Speaking: From Artist Pitches to Interviews
6. Using Social Media to Build Your Career
7. Digital Hygiene

What’s Covered

• Learn how to articulate your brand as an artist
• Learn how to build visibility and present your brand to new audiences via websites, social media, pitches, networking, and interviews
• Learn how to navigate and strategize for different social media platforms
• Learn best practices for keeping your identity secure on digital platforms

Course Contributors

• Molaundo Jones (Marketing Basics for Artists, Websites for Artists, PR Basics for Artists, Networking for Artists)
• Robin Cembalest (Public Speaking: From Artist Pitches to Interviews, Using Social Media to Build Your Career)
• JiaJia Fei (Digital Hygiene)