In TVC Communism, The Propeller Group explore the disparity that exists between political ideologies and economic implementation by creating a global marketing campaign that aims to rebrand communism. Utilizing a major tool of capitalism—the television commercial—this five-channel video installation will feature advertising agencies pitching and realizing their concepts for major media campaigns promoting communism. These pitches include mood boards, storyboards, and other schematics that result in actual print and media works by some of the top advertising agencies in the US television commercial industry.
The Propeller Group
Ho Chi Minh City, Vietnam | Los Angeles, CA
The Propeller Group, comprised of Phunam, Matt Lucero, and Tuan Andrew Nguyen, is an art collective/media production company based in Saigon and Los Angeles. The group’s projects reconfigure popular culture and mass media to re-examine power structures in relationship to identification, distribution, determination of value and access to representation.
A graduate of the MFA program at CalArts in 2003, Matt Lucero has exhibited at Harris-Lieberman in NY; LAXART in LA; and the Orange County Museum of Art for the 2008 California Biennial. His work utilizes performance, installation and interventions that employ commercial marketing strategies to open a debate over consumers, public vs. private issues of space, display and representation.
Tuan Andrew Nguyen is an artist and filmmaker based in Saigon and Los Angeles. Tuan studied studio art, digital media and film studies at the University of California, Irvine, and received an MFA from the California Institute of the Art in 2004. Tuan’s film works have been shown at the Visual Communication Film Festival Los Angeles, Hawaii International Film Festival and NHK Film Festival.