With the power of their social media and digital content, artists can start promoting their projects years before their opening, screening, or publication. In the final session of the three-part Artist Lab series, Content Strategy for Artists: Promoting Yourself and Your Work, Robin Cembalest, a faculty member at the School of Visual Arts and popular Creative Capital coach, offers a timeline for creating a promotional narrative that unfolds before, during and after your event. Robin explores different ways to craft a storyline about your project, build buzz, interest, and audience. She describes strategies for attracting visitors and the press, preparing for interviews, and for keeping momentum going after the curtain falls.

Artist Lab Live Sessions is part of the new free Creative Capital Artist Lab. Live captioning (CART services), ASL interpretation ,and Spanish translation is provided.