With the power of their social media and digital content, artists can start promoting their projects years before their opening, screening, or publication. In the final session of the three-part Artist Lab series Content Strategy for Artists: Promoting Yourself and Your Work, Robin Cembalest, a faculty member at the School of Visual Arts and popular Creative Capital coach, offers a timeline for creating a promotional narrative that unfolds before, during and after your event. Robin will explore different ways to craft a storyline about your project, building buzz, interest, and audience. She’ll describe strategies for attracting visitors and press coverage, for preparing for interviews and media coverage, and for keeping momentum going after the curtain falls.

The Artist Lab is part of the new, free Creative Capital Curriculum, which offers exercises from working artists, educators, and art industry specialists to enhance artists’ professional development. Live captioning (CART services), ASL, and Spanish interpretation will be provided. The session will also be recorded and made available in the Curriculum.