A career as an artist comes with constant demands for texts: bio, statement, social media, blurbs for proposals, emails, press releases, and more. In the second session of the three-part Artist Lab series, Content Strategy for Artists: Promoting Yourself and Your Work on February 26 at 1PM EST, Robin Cembalest, a faculty member at the School of Visual Arts and popular Creative Capital coach, will teach skills to write about art, your projects, and yourself. You’ll learn to develop nuanced language about your identity and how it connects to your work, to describe your art and position it in a context, to chronicle your process, and to express your meaning and intention. With examples from social media, artist websites, program handouts, press releases, and more, Robin provides templates and insights to help creators in any field to communicate more effectively.

The Artist Lab is part of the new, free Creative Capital Curriculum, which offers exercises from working artists, educators, and art industry specialists to enhance artists’ professional development. Live captioning (CART services), ASL, and Spanish interpretation will be provided. The session will also be recorded and made available in the Curriculum, along with the first session in the series, Crafting Your Elevator Pitch and Sharing It On Social Media.

Upcoming Artist Labs in the Content Strategy for Artists: Promoting Yourself and Your Work Series

Artist Lab Part 3/3: Promoting Projects and Events
Wednesday, March 26, 2025 1-2PM EST