Approaching the Gatekeepers of the Art World

On October 4th, Sharon Louden begins her four-part webinar series helping artists figure out how to navigate the greater art ecosystem of galleries, curators, collectors — basically anyone that can help your professional career! In How to Approach and Engage with the Gatekeepers of the Art World, Sharon Louden will call upon the personal experiences and advice of many different experts in the art world. For more information or to register, click here!
Read the testimonies from artists who participated in Sharon’s last webinar:

“Sharon is not only full of strategies and insights for artists — she is also full of passion and energy. We feel her sincere caring. Her webinars (I have taken two) are organized, down-to-earth, and FUN! Sharon is well-known for her books, teaching, interviews, and dedication to clearing the paths for artists, as well as enlightening us about the lives of a variety of artists creating their way in the world.”                 Leslie Fry

leslie fry 2011ae artist, Avon Springfield, Vt theater restorati copy

“I’ve participated in several of Creative Capital’s webinars, and each one was excellent. I especially appreciated Sharon’s pragmatic approach to her subject. She walked us through all the things we need to know about how and when to approach curators, museums and collectors, and of most value to me, shared a template to use in a variety of situations. It’s always easier to write when someone’s provided a draft of what to say! I’ll continue to recommend Sharon’s webinar and her books to artists who are looking for a clear path to navigating the art world.”    –Dudley Zopp

" Ground and Underground" art exhibit by Dudley Zopp at the Lord Hall Art Gallery , University of Maine, Orono, Maine, Tuesday, Oct. 14, 2014.

” Ground and Underground” art exhibit by Dudley Zopp at the Lord Hall Art Gallery , University of Maine, Orono, Maine, Tuesday, Oct. 14, 2014.

“I found Sharon Louden’s seminar to be extremely informative and helpful in regards to the business aspects of art. Her advice was practical and clear. The information that I gained from her seminar has allowed me to take initiatives within my art community and has led to many opportunities.”  –Kelly Eckel

Artist Sharon Louden leads a 4-part webinar series geared towards visual artists yearning for guidance on approaching and communicating with the gatekeepers of the art world: galleries, curators, collectors, museum professionals, and more. The webinar will address the following questions: How does an artist approach a gallery cold? How does an artist communicate with a gallerist, curator, museum professional, etc.? What are the best ways to correspond and to start up a relationship and maintain it? How does one follow up on an inquiry? What is the proper way to pace a professional conversation? To get answers for all these questions and more, register now!
Register Now
Part 1: The Content of the Correspondence
Tuesday, October 4, 7:00-8:30pm (EST)
Learn about research, developing a template to work from, language to use in your correspondence.
Part 2: The Approach
Tuesday, October 11, 7:00-8:30pm (EST)
Learn the best ways to correspond via email, email marketing services, snail mail and in person; when to do this; and keeping track.
Part 3: Pace & Timing
Tuesday, October 18, 7:00-8:30pm (EST)
Learn how to best time your approach, when to follow-up, and controlling your expectations and reasoning.
Part 4: Maintaining the Relationship
Tuesday, October 25, 7:00-8:30pm (EST)
How to continue and maintain your new relationships with galleries, curators, collectors and museums.

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