SUPPORT THE PROJECT, SUPPORT THE INDIVIDUAL, SUPPORT COMMUNITY, ENGAGE THE PUBLIC
Creative Capital’s pioneering approach to grantmaking integrates financial and advisory support to help artists realize their projects while building individual capacity to sustain their careers beyond the grant term. Working in long-term partnership with artists, the Creative Capital model of support is built on the core principle that time and advisory services are as crucial to artistic success as funding. Over the course of a funded project, Creative Capital provides each artist with a flexible program of multi-faceted, sequential support and partners with them to determine how funding and services can best work in concert to help them achieve their goals. Creative Capital’s grants include up to $50,000 in direct funding and career development services valued at $40,000, a total commitment of up to $90,000 for each project.
This versatile system adapts venture capital concepts to suit the fluid trajectory of the creative process, focusing on four key areas: support for the project, support for the individual, support for the community and public engagement.
Over time, through money and counsel: Throughout the development, production and presentation phases of a funded project, the Creative Capital team meets regularly with grantees to maximize support. Grantees set goals and chart progress in one-on-one sessions with staff, and together, we set the stage for premieres in stakeholder meetings with project presenters.
Creative Capital provides funding at benchmark moments for each project, including initial funding, support to build the artist’s personal and professional capacity, follow-up support for project production, funding for the project’s premiere, and support for the project’s expansion beyond its premiere presentation.
Through career development workshops and ongoing counsel: Creative Capital confronts the realities of working artists in increasingly challenging times by offering career-building tools to enhance capacity for creative and professional success. Professional Development Program workshops provide grantees with the necessary tools for success, including instruction in strategic planning, fundraising, public relations and marketing, and maximizing online impact and effectiveness.
Grantees also have access to one-on-one coaching sessions with arts and business leaders experienced in a range of topics. Creative Capital offers its grantees pro bono legal services to address issues from intellectual property rights and copyright to patents and contracts.
Through Artist Retreats and one-on-one consultations: Recognizing the importance of investing in the cultural community, Creative Capital brings together more than 250 artists, consultants and arts professionals for the exchange of ideas and expertise at its Artist Retreat. A critical component of the Creative Capital model of support, the Artist Retreat leads to new partnerships and opportunities for individual grantees while nurturing the community of funded artists. The five-day Retreat has become an important gathering for the field, providing an engaging forum for discussion and a valuable platform for artists to showcase their work. Creative Capital’s far-reaching network of arts professionals, artists and experts in the cultural community provide a chain of opportunity that often extends well beyond the grant cycle.
Introductions and relationships established at Artist Retreats often lead to grantee presentations around the world, expanding audiences for Creative Capital artists in new communities and exposing the public to innovative creative works.
Through regular outreach to bring projects to as wide and diverse an audience as possible: With a growing community of more than 40,000 friends and supporters, Creative Capital offers its grantees a range of promotional opportunities to maximize a project’s impact and reach, including email blasts and regular newsletters. Sign up for project updates and Creative Capital’s quarterly newsletter.
Our website also provides an important online venue for artists to showcase their work and document a project’s progress, featuring individual grantee and project profiles, original content and work samples.
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