Creating a Marketing Strategy, with Dread Scott
Led by artist Dread Scott, this 90-minute online workshop covers all aspects of marketing your work, including defining your goals; developing effective tools, tactics, and messaging; and identifying, engaging, and building your audience and support community. The workshop also provides an overview of several effective case studies of artists who have used both traditional and non-traditional marketing strategies in support of their work.
This online workshop series will be recorded. Recordings will be shared with all previously registered participants after each workshop concludes, regardless of whether participants attend the live workshop or not. The recordings will be posted online indefinitely. They are not available for download.
About Dread Scott
Dread Scott makes revolutionary art to propel history forward. He first received national attention in 1989 when his art became the center of controversy over its use of the American flag while he was a student at the School of the Art Institute of Chicago. President G.H.W. Bush called his art “disgraceful” and the entire US Senate denounced this work and outlawed it when they passed legislation to “protect the flag.”