Artists of all disciplines have long struggled with obstacles of business. There are many reasons that these challenges may exist within your practice including, lack of goal setting, planning and implementation; absence of purpose, values and vision; feeble marketing and messaging; frequent isolation and limited networking; inadequate budgeting, recordkeeping and fiscal responsibility; and more.

An initial part of the equation, which is frequently not considered, is knowing what your values and/or guiding principles are for your art practice. The second part of the equation is establishing goals which can be implemented. In order to complete the equation, it is important to ensure that your values are aligned with your goals; it can otherwise become a challenge to work on achieving goals that are against what you believe and/or practice.

Led by arts consultant Susan Koblin Schear, this online workshop will define what values and guiding principles are, and why they are important to and for you. Examples of values and guiding principles will be shared. Developing and implementing goals will also be addressed and supplemented with examples and best practices. Finally, values-based goals will be examined and discussed in depth, substantiated by examples, as this may be or is a new concept to many artists participating in the webinar.

This online workshop is for you and about you. Be prepared to share, engage, learn and work towards enhancing your business practice. We welcome your questions, which will be addressed at the conclusion of the webinar and we look forward to seeing you online!

About Susan Koblin Schear
​Susan Koblin Schear founded ARTISIN, LLC in 1995 to offer comprehensive, process-oriented and holistically-based planning and business development, management and implementation services to the arts and cultural sector. Her visionary strengths and grassroots approach are particularly resourceful to nonprofit and for-profit entities. She is proud to also introduce a2a® / Artist-to-Artist™, a new program from ARTISIN designed to help artists, arts-related/creative-sector businesses, and artists in hybrid careers, develop the business side of their creative practices. Structured as a series of professionally-guided peer groups, a2a guides participants in goal-setting, accountability, creative problem-solving and entrepreneurial skill-building.