Seven Elements of Strategic Marketing, with Brian Tate
If we’re committed to being in the world, to making art about that experience, and to helping foster conditions where others can do the same, then our stories must be told. Marketing is key to that process. But what is it, and how does it work? Led by artist and marketing strategist Brian Tate, this 90-minute online workshop will examine the seven elements of strategic marketing, and how we can use them to advance our communities and careers.
Marketing is storytelling presented to a specific audience to drive a specific outcome. For that reason, it is often used by mainstream forces with commercial, cultural, or political agendas on how we live our lives. But if marketing can reinforce traditional narratives, it can also subvert them. If we believe that the role of art is to comfort the troubled and trouble the comfortable, then marketing can serve that same purpose. And we can make it so.