A website, however simple, is a requirement for all artists today. Especially as in-person events remain limited, your website gives your key audiences a clear idea of who you are, and your values. This workshop will guide you through a series of exercises to articulate why your website exists, who you are trying to reach, and how you can authentically communicate who you are and what your work is about. It will also focus on how to make your content—written, visual, and auditory—accessible to everyone. Finally, we will touch on other key aspects of successful digital strategies, including search engine optimization (SEO), basic analytics, connecting your site to a mailing list, and choosing the right platform.

Days of the workshop:

• Thursday, November 19, 7:00-8:30pm ET
• Thursday, December 3, 7:00-8:30pm ET
• Thursday, December 10, 7:00-8:30pm ET
• Thursday, December 17, 7:00-8:30pm ET

ASL interpretation and live-captioning are available for this event. Please contact [email protected] to request either or both of these services for free.

Megan Canning 
Megan is a visual artist and communications strategist with nearly 15 years’ experience leading external communications and brand strategy for nonprofit art and design organizations. Before co-founding The Constellation Collective with Rachel Crawford, Megan served as the first director of communications & special projects for the Robert Rauschenberg Foundation. In her role, she spearheaded global licensing partnerships with Warby Parker, West Elm, and Tate Modern; oversaw media relations for the 2017 MoMA retrospective; facilitated a feature-length BBC documentary about the artist; and forged a new partnership with the (Obama) White House. Megan has been an artist-in-residence at the Museum of Arts & Design in New York City and the Vermont Studio Center, and has taught workshops at the Textile Art Center. Megan holds an MFA in Painting from Hunter College and a BFA in Art Education from Ohio University, and maintains a studio in Clinton Hill, Brooklyn. theconstellation.co and megancanning.com

Rachel Crawford
Rachel is a storyteller at heart — she has over 13 years of experience as a content and digital strategist, project manager, writer, and creative producer, helping organizations of all sizes communicate more effectively. After earning a BFA in acting at NYU, she worked at HERE Arts Center and BAM before transitioning into the world of brand strategy. Throughout her career, she has connected with organizations and individuals whose work inspires her to be more engaged, whether through the arts, immigration policy, or food justice and local agriculture. She specializes in digital accessibility and is certified by the International Association of Accessibility Professionals. theconstellation.co