Catherine Herdlick is a digital artist and game designer specializing in integrating digital communications with real world play. Her work has been experienced on the internet, across the towns and trails of the southern states, and in the bike lanes of Brooklyn and Manhattan. She was the director of production at the New York-based independent game studio Gamelab for over five years and a community and product manager at Lime Wire before starting her own game company. She has also worked with such institutions as the Brooklyn and Boston Children’s Museums to produce public spectacles of creativity, and is one of the co-founders of the highly acclaimed Come Out & Play Festival, which she continues to help direct. Herdlick holds an MFA in design and technology from Parsons The New School of Design, where she focused her course of study on play and experience design.